Cardboard tree

I was tasked with developing a set of signs for internal use at Puma Argentina about earth day to communicate a set of goals on reducing ecological impact within its office.

Taking inspiration in Puma’s own installations I devised a simple pixelated tree made out of cardboard to enhance the recycling message.

This project had very tight deadlines. It was designed, resolved and produced in a matter of days.


puma logo


Cardboard tree render


Cardboard tree set up


Cardboard tree in place