Building Toy

This project was about the development of a building toy for kids made up from a system of a few simple parts that could be connected together. This system should be open and allow for a great variety of free form configurations.
Being that this kind of toys might involve quite a big spectrum we decided to restrict this one’s to building robots. This provides a strong focus in defining both the type of configurations and the overall aesthetic feel of the product taking a big inspiration from mechanical elements.

This project was undertaken along with other designers. Although I was involved in all the phases of  product development my main contributions were centred along the areas of investigation, strategy and semiotics.


Building Toy pieces


Building Toy aquatic robot


Building Toy instructions


Building Toy robot