This project was about the development of a building toy for kids made up from a system of a few simple parts that could be connected together. This system should be open and allow for a great variety of free form configurations.
Being that this kind of toys might involve quite a big spectrum we decided to restrict this one’s to building robots. This provides a strong focus in defining both the type of configurations and the overall aesthetic feel of the product taking a big inspiration from mechanical elements.
This project was undertaken along with other designers. Although I was involved in all the phases of product development my main contributions were centred along the areas of investigation, strategy and semiotics.